Framer GEO Audit: Tied With Wix, Trailing Webflow on Citations

When someone asks an AI assistant "what's the best website builder for a designer-led site?", the model returns a short list — and that list is now a discovery channel you don't control. This audit measures where Framer lands in those answers.

Overview

Framer's Share of Voice in this scan is 17.5%.

Framer and Wix are 2.9 points apart, an 11.8% relative gap — under the 20% threshold we use to call a tie. The two read as effectively tied. Framer and Webflow are 6.4 points apart, a 26.0% relative gap — a real gap, not a tie. Framer leads Squarespace by 7.7 points, a 31.3% relative gap.

Framer's average position in this scan is 2.3, compared with 9.2 for Webflow, 2.5 for Wix, and 3.4 for Squarespace.

Mentions vs. citations

Share of Voice says who gets named. Citation rate says who gets backed by a source — and that is where Framer and Webflow stop looking alike.

Framer's citation rate trails Webflow by a 46.5% relative gap and is effectively tied with Wix, an 12.5% relative gap. Framer holds 17.5% of the mentions in this scan and 18.3% of the citation share — the citation share slightly exceeds the mention share.

A cited recommendation persists — an assistant can ground it, link it, and repeat it later. An uncited mention is a name the model happened to recall.

How each model answered

Where the citations come from

• elementor.com is the category's most-cited domain — 154 citations this scan. Framer is the associated brand on 19 of them; the tracked competitors on 58.
• wix.com — 128 citations, with Framer the associated brand on 30.
• webflow.com — 106 citations, with Framer the associated brand on 18.
• framer.com — 95 citations, with Framer the associated brand on 93 of them.
• The rest of the citation pool is long-tail: agilityportal.io, trakkr.ai, pcmag.com, developer.aliyun.com.

Of the Framer mentions carrying a sentiment read, 43.7% were positive and 0.7% negative.

17.6% of Framer mentions were flagged as potentially inconsistent with a cited source.

GEO recommendations

1. Contest elementor.com, wix.com, and webflow.com. These three domains carry 388 citations combined this scan, and Framer is the associated brand on only 67 of them. framer.com itself converts almost every citation it gets (93 of 95) to Framer, so the gap isn't a conversion problem — it's a reach problem: Framer's own domain isn't in front of the assistants when they cite these third-party sources.
2. Close the ChatGPT and Perplexity gap. Framer's mention rate on Gemini (80.0%), DeepSeek (53.9%), and Kimi (53.8%) is well ahead of ChatGPT (36.7%) and Perplexity (28.7%).
3. Treat Doubao as a market, not a metric. A 0% mention rate for Framer in Chinese-language AI search is a structural gap, not a tuning problem.