Company
Being Seen in the AI Era
Why we built SeenForAI — and what it means to be truly visible when AI becomes the primary discovery layer for brands.
Tips
GEO vs SEO: What You Actually Need in 2026
Both still matter, but the investment priorities have shifted. Here's a practical playbook for brand visibility across search and LLMs.
News
Why Chinese LLMs Matter for Global Brands
Doubao, Kimi, and DeepSeek serve hundreds of millions of users — most Western brands have no idea what these models say about them.
Tips
Measuring Your Brand in LLMs: SoV, Sentiment & Citations
Four metrics that tell you what LLMs actually say about your brand — and what to do when the numbers surprise you.
News
AI Search vs Traditional SEO: What's the Difference?
Rankings and LLM mentions are two separate games. Here's how they differ — and why marketers need to play both.
Tips
How to Track Your Brand Mentions in ChatGPT
GA4 won't show you LLM referrals. Here are three approaches to tracking your brand in ChatGPT — and when each one makes sense.
Tips
What Is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your brand to appear in LLM-generated answers. Here's why it matters and how to measure it.