Peec AI vs Profound vs Otterly.AI
Three AI visibility trackers, three very different bets: Peec AI on agency workflows, Profound on enterprise depth, Otterly.AI on a cheap entry point. This comparison lays out pricing, engine coverage and prompts-per-dollar side by side — and where a fourth option fits for teams none of the three serve well.
The comparison at a glance
2026-07| Dimension | Peec AI | Profound | Otterly.AI | SeenForAI |
|---|---|---|---|---|
| Entry price | From ~$95/mo | Demo-led; reviews cite ~$2,000–5,000+/mo | Lite $29/mo (15 prompts) | Free plan; paid from $49/mo (early bird $39) |
| Pricing model | Self-serve, 7-day trial | Sales call + contract | Self-serve | Self-serve, permanent free plan |
| LLM / engine coverage | ChatGPT, Perplexity, Gemini core; more engines as paid add-ons (~€20–30 each/mo) | 10+ engines incl. Copilot, Grok, Meta AI, AI Overviews | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot; Gemini/AI Mode as add-ons | 7 LLMs, all included: ChatGPT, Claude, Gemini, Perplexity, Doubao, Kimi, DeepSeek |
| Chinese LLMs (Doubao / Kimi / DeepSeek) | Not offered | DeepSeek only | Not offered | All three, on every plan |
| Prompts at mid tier | 50 on Starter (~$95) | Custom (enterprise) | Standard $189 → 100 prompts (~$1.9/prompt) | Growth $149 → 150 prompts (~$1/prompt) |
| Sentiment analysis | Yes | Yes | Brand visibility index focus | Yes — per model and per prompt |
| Citation tracking | Yes — per URL/domain | Yes, plus agent/crawler analytics | Yes — link citations | Yes — source domains and URLs |
| Hallucination detection | Not a listed feature | Answer-quality tooling on enterprise plans | Not a listed feature | Yes — multi-model voting, on every plan |
| Team seats | Unlimited on all plans | Enterprise contract | Per plan | Included |
| Best for | European agencies with multiple client brands | Enterprises with procurement budgets | Google AI surfaces across many countries | SMBs wanting global + China coverage, self-serve |
Competitor pricing and features are based on public information as of the date shown and may change. All trademarks belong to their respective owners. Spot an inaccuracy? Email support@seenfor.ai and we will fix it.
Each tool, honestly
Peec AI
The agency workhorse
Peec AI is a Berlin-based platform built around marketing-team and SEO-agency workflows: multiple client workspaces, unlimited seats on every plan, and clean citation breakdowns across ChatGPT, Perplexity and Gemini. Plans start around $95/month with a 7-day trial.
The trade-offs: additional engines beyond the core three are paid add-ons at roughly €20–30 each per month, so full coverage costs meaningfully more than the sticker price. There is no permanent free plan, no hallucination or answer-accuracy metric, and no Chinese LLM coverage at all.
Profound
The enterprise heavyweight
Profound is the category's enterprise leader — a $96M Series C at a $1B valuation in early 2026, 700+ enterprise customers, and the widest engine coverage of the three (10+ engines including Copilot, Grok, Meta AI and Google AI Overviews), plus agent/crawler analytics and GA4 integration.
The trade-offs: pricing is demo-led, with third-party reviews citing $2,000–5,000+/month for typical deployments, and getting to first data means discovery calls, onboarding and contracts. Among Chinese models it tracks DeepSeek only — not Doubao or Kimi, the two with the largest Chinese user bases.
Otterly.AI
The cheap entry point
Otterly.AI made AI search monitoring affordable: $29/month gets you started, and it is the strongest of the three on Google surfaces — AI Overviews and AI Mode — with multi-country tracking across 50+ markets.
The trade-offs: the $29 Lite plan covers only 15 prompts, the ladder steepens quickly ($189 for 100 prompts), and Gemini and AI Mode are paid add-ons at $9–149/month each. Sentiment is a visibility-index focus rather than per-model scoring, there is no hallucination detection, and no Chinese LLM coverage.
Who should pick which
- Pick Peec AI
- if you run a European agency managing many client brands and unlimited seats plus workspace workflows matter more than model breadth.
- Pick Profound
- if you are an enterprise with procurement budget and need 10+ engines, agent analytics and GA4-integrated attribution. It is genuinely the deepest platform — at an enterprise price.
- Pick Otterly.AI
- if Google AI Overviews are your main battleground, you need tracking across dozens of countries, or you want the cheapest possible paid start.
- Pick SeenForAI
- if you want deep assistant coverage including China (Doubao, Kimi, DeepSeek), hallucination detection, and self-serve pricing that stays under $150 at real monitoring volume.
Where SeenForAI fits
SeenForAI exists for the gap all three leave open: it is the only tool of the four that tracks Doubao, Kimi and DeepSeek natively — the assistants shaping how 600M+ Chinese-speaking users hear about brands — and the only one with hallucination detection on every plan, verified by multi-model voting rather than a single model grading itself.
Pricing is self-serve and flat: a permanent free plan (1 brand, 5 prompts, 3 LLMs), Starter at $49/month, and Growth at $149/month with 150 prompts across all 7 models — no per-engine add-ons. If your buyers are only in Europe or your battleground is Google AI Overviews, one of the three above may fit better; the comparison table is honest about that.
Frequently asked questions
- What is the difference between Peec AI, Profound and Otterly?
- Peec AI targets agencies (~$95/mo, unlimited seats, add-on engines), Profound targets enterprises (demo-led, reviews cite $2,000+/mo, 10+ engines), and Otterly.AI targets budget entry ($29/mo for 15 prompts, strongest on Google AI surfaces). None of the three offers hallucination detection or full Chinese LLM coverage.
- Which AI visibility tool is cheapest?
- Otterly.AI has the lowest paid entry at $29/month, but only for 15 prompts. At realistic monitoring volume the order changes: SeenForAI Growth covers 150 prompts for $149/month (~$1/prompt) versus Otterly Standard at 100 prompts for $189 (~$1.9/prompt) and Peec from ~$95 plus per-engine add-ons.
- Which tool tracks Chinese AI models like Doubao and DeepSeek?
- Profound tracks DeepSeek only. Peec AI and Otterly.AI track none of the Chinese LLMs. SeenForAI tracks all three major Chinese models — Doubao, Kimi and DeepSeek — on every plan, including the free one.
- Do any of these tools detect AI hallucinations about a brand?
- Peec AI and Otterly.AI do not list hallucination detection as a feature; Profound offers answer-quality tooling on enterprise plans. SeenForAI includes hallucination detection on every plan, using cross-model voting with an LLM judge to flag serious factual conflicts.
- Is there a free AI visibility tool to start with?
- Peec AI and Otterly.AI offer time-limited trials; Profound offers limited starter credits. SeenForAI has a permanent free plan (1 brand, 5 prompts, 3 LLMs) plus a no-signup checker that runs one real prompt across ChatGPT, DeepSeek, Kimi and Doubao.
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