A year ago, "monitor my brand in ChatGPT" was a niche request. In 2026 it's a budget line. Here are the six shifts that defined the year for brands measuring AI visibility.
Doubao, Kimi, and DeepSeek serve hundreds of millions of users — most Western brands have no idea what these models say about them.
Rankings and LLM mentions are two separate games. Here's how they differ — and why marketers need to play both.